Big data management is one of the major challenges facing business, industry and not-for-profit organizations. Data sets such as customer transactions for a mega-retailer, weather patterns monitored by meteorologists, or social network activity can quickly outpace the capacity of traditional data management tools. If you need to develop or manage big data solutions, you'll appreciate how these four experts define, explain and guide you through this new and often confusing concept. You'll learn what it is, why it matters and how to choose and implement solutions that work


  • Data is the hottest commodity on the market today. Every company, industry, non-profit, and government wants and needs to be able to analyze and leverage data.
  • Wal-Mart handles more than 1 million customer transactions every hour, which is imported into databases estimated to contain more than 2.5 petabytes of data - the equivalent of 167 times the information contained in all the books in the US Library of Congress.
  • It is a technology that truly spans every industry.
  • Tireless self-promoters, enterprise and big data experts, the authors speak on almost a daily basis at major conferences and webcasts, and are featured all over the web as experts.


  • Getting Started with Big Data
  • Technology Foundations for Big Data
  • Big Data Management
  • Big Data Implementation
  • The Part of Tens

Product details

  • Paperback: 336 pages
  • Publisher: Wiley (15 July 2013)
  • Language: English
  • ISBN-10: 8126543280
  • ISBN-13: 978-8126543281
  • Product Dimensions: 23.2 x 18.2 x 1.4 cm

About the Author

Judith Hurwitz is President and CEO of Hurwitz & Associates, specializing in cloud computing, service management, information management, and business strategy.

Alan Nugent has extensive experience in cloud-based big data solutions.

Dr. Fern Halper is a partner at Hurwitz & Associates with extensive expertise in information management, big data and analytics.

Marcia Kaufman is COO and partner of Hurwitz & Associates, focusing on the cloud infrastructure, information management, and service management.

Daniel Kirsch is an analyst at Hurwitz & Associates, focusing on cloud compliance, governance, security, and privacy.

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Big Data for Dummies

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