Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies and make smarter business decisions.

Special Features:

  • Helps you turn your data into actionable insights
  • Explains how to use big data to your advantage in order to transform your small business

Product details

  • Paperback: 264 pages
  • Publisher: Wiley (5 February 2016)
  • Language: English
  • ISBN-10: 8126559683
  • ISBN-13: 978-8126559688
  • Product Dimensions: 23 x 18 x 1.5 cm

About the Author

Bernard Marr is a bestselling author, strategic performance consultant and analytics, KPI & Big Data guru.  He helps companies to better manage, measure, report and analyse performance. His leading-edge work with major companies, organisations and governments across the globe makes him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher. Bernard is acknowledged by the CEO Journal as one of today's leading business brains. 

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Big Data for Small Business for Dummies

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