Many companies are unsure exactly what business analytics is and how it can be used to improve their performance. Much of the material currently in the marketplace is technical in nature. This book's focus is not on the technical aspects of business analytics but takes a business holistic approach. It provides an explanation of what business analytics is and how it should be important to people in sales, marketing, management, finance, HR, production as well as analysis and controlling.
Business analytics refers to the skills, technologies, applications and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. It can make extensive use of data, statistical and quantitative analysis, explanatory and predictive modeling and fact-based management to drive decision making.
- Paperback: 272 pages
- Publisher: Wiley (26 September 2013)
- Language: English
- ISBN-10: 8126544120
- ISBN-13: 978-8126544127
- Product Dimensions: 22.6 x 15 x 1.6 cm
About the Author
Gert H.N. Laursen is head of customer intelligence at Maersk Line, the largest containerized shipping company in the world. He focuses on helping product-oriented organizations become more customer centered. He accomplishes this using various data sources, including data warehousing, questionnaires and one-to-one interviews with customers, first-line staff, sales organizations and other subject matter experts.
Jesper Thorlund is a business intelligence consultant and frequent speaker on business intelligence, business analytics and microeconomics throughout Europe.