This is a comprehensive textbook designed especially for management students. The uniqueness of this book lies in the way it approaches the subject of business communication - it follows a practice-oriented approach to explain the core concepts of business communication with the help of real-life case situations, examples, exhibits, etc. The book targets to set the mental faculty of students to motion into dealing with day-to-day communication challenges through rigorous, innovative and interesting activities like diagnostic surveys, simulations, role plays, reflection journals, case studies, video cases, etc.

Special Features:

  • Focus on variety of teaching-learning tools to prepare the readers to successfully handle communication challenges in business context.
  • Some of the tools included in the book are as follows:
  • ü Case Studies
  • ü Case Situations: Think About It

Product details

  • Paperback: 380 pages
  • Publisher: Wiley (15 May 2015)
  • Language: English
  • ISBN-10: 8126554797
  • ISBN-13: 978-8126554799
  • Product Dimensions: 23.1 x 18 x 7.6 cm

About the Author

Dr Shalini Kalia has more than 12 years of teaching experience with management institutes of repute and is currently working as Associate Professor and Area Chairperson-Business Communication with Institute of Management Technology, Ghaziabad. She has been invited for teaching assignments by prestigious management institutes including E M Normandie (France), IMT Dubai among others. Her teaching, training, research and consulting interests include Business Communication, Cross-Cultural Communication, Soft Skills, Personality Development, Corporate Etiquette, etc. She has been actively involved in Executive Learning and Development (ELD) and has conducted workshops in various domains of business communication. She is trained to administer ‘Thomas Personal Profile Analysis and its related instruments’ Dr Shailja Agarwal, an Associate Professor with Institute of Management Technology, Ghaziabad, brings with her a rich experience of teaching, research, executive training and administration. She has organised and conducted management training programs for more than 50 organisations till date, some of them being DRDO, MicroSave, NIIT, HDFC, etc.

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Business Communication: A Practice-Oriented Approach

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Tags: Business Communication: A Practice Oriented Approach | BS | e Kalia