Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix and Uber, established firms such as Burberry, GE, Nike and Procter & Gamble and lesser-known innovators such as Alvio, Fruition Sciences, Opower and Quirky.

Product details

  • Hardcover: 400 pages
  • Publisher: Wiley (10 October 2015)
  • Language: English
  • ISBN-10: 8126558210
  • ISBN-13: 978-8126558216
  • Product Dimensions: 23.2 x 16.7 x 2.8 cm

About the Author

Joe Weinman is a former senior vice president at Telx, a leading interconnection, data center and cloud enablement company and the chair of the IEEE Intercloud Testbed executive committee. He has held executive leadership positions at AT&T, Hewlett-Packard and Bell Laboratories, in areas such as corporate strategy, business development, product management, operations and R&D.

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Digital Disciplines: Attaining Market Leadership via The Cloud, Big Data, Social, Mobile and The Internet of Things (MISL-WILEY)

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