Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing All-in-One For Dummies will help you apply your marketing efforts to the latest social media marketing sites and tools. Inside, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers and utilize data to make adjustments to future campaigns and activities.
- Presents step-by-step guidance for setting up a social media marketing campaign
- Shows you how to use analytics to assess the success of your social media campaign
- Paperback: 840 pages
- Publisher: Wiley; Third edition (6 May 2016)
- Language: English
- ISBN-10: 8126560940
- ISBN-13: 978-8126560943
- Product Dimensions: 23.4 x 18.4 x 3.6 cm
About the Author
Jan Zimmerman is the owner of Watermelon Mountain Web Marketing andÂ has helped businesses of all sizes use online marketing and social media tools for more than 15 years.
Deborah Ng is a professional blogger, freelance writer, community manager and social media enthusiast who grew her writing blog into the number one online community for freelance writers before selling in 2010.