Product details

  • Paperback: 540 pages
  • Publisher: Excel Books (1 December 2010)
  • Language: English
  • ISBN-10: 8174468366
  • ISBN-13: 978-8174468369

After independence, Indian companies started tapping the urban markets but not concentrated much on rural markets. India is a country which has different states where different languages are spoken and the dialect also varies for every 50 km. Hence, the companies find it difficult to penetrate into rural areas. But at one point of time the urban market got saturated and as a result the companies have realized that they have to start tapping the rural markets. However, the same old strategies followed by the MNCs and other companies for urban areas may not work well in the rural areas. The rural areas, nowadays, are exposed to telecommunication and information technology networks. As a result, the companies have to think of new strategies and have to redefine the marketing mix in order to attract the rural consumers. In the long run, the companies have to deliver global standards to rural consumers if they want to retain them for a longer tenure.After independence, Indian companies started tapping the urban markets but not concentrated much on rural markets. India is a country which has different states where different languages are spoken and the dialect also varies for every 50 km. Hence, the companies find it difficult to penetrate into rural areas. But at one point of time the urban market got saturated and as a result the companies have realized that they have to start tapping the rural markets. However, the same old strategies followed by the MNCs and other companies for urban areas may not work well in the rural areas. The rural areas, nowadays, are exposed to telecommunication and information technology networks. As a result, the companies have to think of new strategies and have to redefine the marketing mix in order to attract the rural consumers. In the long run, the companies have to deliver global standards to rural consumers if they want to retain them for a longer tenure. A national conference was organized at K.S.

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Think Global - Be Rural

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  • Product Code: 978-8174468369
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