The best guide to using Twitter to market to consumers–revised and better than ever

Since 2006, forward–thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.

In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.

  • Updated with thirty percent new material, including all the latest business applications for Twitter
  • Includes new, recent case studies of companies at the forefront of the Twitter movement
  • Helps you develop your own social networking strategy to meet your specific business needs

Twitter Power is a must–have resource for any business leader who wants to keep up with the social media movement.

Product details

  • Paperback: 268 pages
  • Publisher: John Wiley & Sons (14 May 2010)
  • Language: English
  • ISBN-10: 0470563362
  • ISBN-13: 978-0470563366
  • Product Dimensions: 14.1 x 2 x 21.6 cm

From the Back Cover

Revised and updated with the latest on successful Twitter marketing

In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You′ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers. Updated with the latest business applications for Twitter, recent case studies, and other relevant social media info, Twitter Power gives you everything you need to tweet your way to success.

Praise for Twitter Power

"As a forward–thinking entrepreneur, it′s clear to me that Twitter is a must–use for any smart businessperson online. Joel Comm′s Twitter Power is the must–read guide defining how to leverage the power of this incredible tool to brand and increase sales in an increasingly competitive world."
Joseph Sugarman, Chairman and founder, BluBlocker Corporation, and author of The Adweek Copywriting Handbook

"Jam–packed with clever ways to leverage the Jovian social–networking power of Twitter. The ′Twitter as Help Desk′ idea alone is a fiendishly simple revolutionary idea."
Mark Joyner, #1 bestselling author of Integration Marketing (www.integrationmarketing.com)

"When Joel Comm speaks about anything to do with making money on the Internet, I listen. If you want to learn what you need to know for your business to profit from Twitter, you will find it in the pages of this excellent guide."
Chet Holmes, business consultant and strategist, author of the #1 business bestseller The Ultimate Sales Machine

About the Author

Joel Comm is one of the world′s leading new media marketing strategists and has been creating profitable web sites since 1995. He is an in–demand speaker at marketing and personal development conferences and is also the author of The AdSense Code, a New York Times andBusinessWeek bestseller. 
Visit www.joelcomm.com for more information.

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Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time

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