Since 2006, forward–thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.
In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.
- Updated with thirty percent new material, including all the latest business applications for Twitter
- Includes new, recent case studies of companies at the forefront of the Twitter movement
- Helps you develop your own social networking strategy to meet your specific business needs
Twitter Power is a must–have resource for any business leader who wants to keep up with the social media movement.
- Paperback: 268 pages
- Publisher: John Wiley & Sons (14 May 2010)
- Language: English
- ISBN-10: 0470563362
- ISBN-13: 978-0470563366
- Product Dimensions: 14.1 x 2 x 21.6 cm
From the Back Cover
Revised and updated with the latest on successful Twitter marketing
In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. Youâ²ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers. Updated with the latest business applications for Twitter, recent case studies, and other relevant social media info, Twitter Power gives you everything you need to tweet your way to success.
Praise for Twitter Power
"As a forwardâthinking entrepreneur, itâ²s clear to me that Twitter is a mustâuse for any smart businessperson online. Joel Commâ²s Twitter Power is the mustâread guide defining how to leverage the power of this incredible tool to brand and increase sales in an increasingly competitive world."
Joseph Sugarman, Chairman and founder, BluBlocker Corporation, and author of The Adweek Copywriting Handbook
"Jamâpacked with clever ways to leverage the Jovian socialânetworking power of Twitter. The â²Twitter as Help Deskâ² idea alone is a fiendishly simple revolutionary idea."
Mark Joyner, #1 bestselling author of Integration Marketing (www.integrationmarketing.com)
"When Joel Comm speaks about anything to do with making money on the Internet, I listen. If you want to learn what you need to know for your business to profit from Twitter, you will find it in the pages of this excellent guide."
Chet Holmes, business consultant and strategist, author of the #1 business bestseller The Ultimate Sales Machine
About the Author
Joel Comm is one of the worldâ²s leading new media marketing strategists and has been creating profitable web sites since 1995. He is an inâdemand speaker at marketing and personal development conferences and is also the author of The AdSense Code, a New York Times andBusinessWeek bestseller.
Visit www.joelcomm.com for more information.