Marketing

Marketing
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Cases in Retail Management -13%

Cases in Retail Management

This extremely useful book is an effort to suggest different approaches and aspects of retailing. Th..

Rs.225.00 Rs.196.00

Consumer Behaviour & Marketing Communication -32%

Consumer Behaviour & Marketing Communication

Over the years, the complexity and competition in the marketplace have made the study of consumer be..

Rs.415.00 Rs.282.00

Consumer Behaviour (BIZTANTRA) -5%

Consumer Behaviour (BIZTANTRA)

This book encompasses all possible aspects of consumer behavior understood and studied so far. The b..

Rs.399.00 Rs.379.00

Consumer Behaviour and Marketing Communication: An Indian Perspective (BIZTANTRA) -3%

Consumer Behaviour and Marketing Communication: An Indian Perspective (BIZTANTRA)

The study of consumer behaviour has become one of the most important disciplines of marketing and bi..

Rs.395.00 Rs.383.00

Creativity for Managers

This book will show you how to develop your own creativity, and make it an essential part of your ma..

Rs.250.00

Customer Relationship Management -49%

Customer Relationship Management

· The Nature of Customer Relationship Management. · Understanding Customer Differences. · Informatio..

Rs.509.00 Rs.260.00

Customer Relationship Management: Concepts & Application -41%

Customer Relationship Management: Concepts & Application

Bridging the chasm between theory and practice this unique book Customer Relationship Management Con..

Rs.469.00 Rs.279.00

Dictionary of Marketing -19%

Dictionary of Marketing

As a comprehensive vocabulary of terms used in marketing, this book covers different aspects of the ..

Rs.470.00 Rs.380.00

E-Marketing -22%

E-Marketing

The distinctive feature of the book is its focus on Internet-based e-market orientation as a substit..

Rs.459.00 Rs.356.00

E-Marketing in Digital Age: Text & Cases (Biztantra) -15%

E-Marketing in Digital Age: Text & Cases (Biztantra)

This book is designed for the students of MBA, PGDM, DBM, MMS, MMM, pursuing marketing management as..

Rs.395.00 Rs.336.00

Event Marketing: How to Successfully Promote Events, Festivals, Conventions and Expositions, (WSE) -14%

Event Marketing: How to Successfully Promote Events, Festivals, Conventions and Expositions, (WSE)

The book begins with sections on what "event marketing" really means and how the field has evolved t..

Rs.469.00 Rs.405.00

Fundamentals of Marketing

A comprehensive textbook, following the syllabi of Indian universities, on fundamentals of marketing..

Rs.220.00

Inbound Marketing for Dummies -13%

Inbound Marketing for Dummies

Inbound Marketing For Dummies will help you survive in today's complex business climate by showing y..

Rs.699.00 Rs.608.00

International Marketing -15%

International Marketing

The book entitled International Marketing serves the students, exporters, importers and entrepreneur..

Rs.349.00 Rs.297.00

International Marketing Research

International Marketing Research is widely regarded as the definitive textbook in its field. In this..

Rs.329.00

International Marketing Research: Text & Cases -13%

International Marketing Research: Text & Cases

Product detailsPaperback: 528 pagesPublisher: Excel Books (1 December 2010)Language: ..

Rs.580.00 Rs.503.00

International Marketing, ISV (WSE) -19%

International Marketing, ISV (WSE)

International Marketing 6e prepares students to become effective managers overseeing global marketin..

Rs.789.00 Rs.643.00

International Retailing: Text and Readings -6%

International Retailing: Text and Readings

Retail business has brought great opportunities for international expansion. Retailers are crossing ..

Rs.540.00 Rs.508.00

Managing Marketing: A Concise Approach -21%

Managing Marketing: A Concise Approach

Managing Marketing: A Concise Approach is about understanding how to develop market strategy, implem..

Rs.429.00 Rs.339.00

Managing Marketing: An Applied Approach -13%

Managing Marketing: An Applied Approach

Marketing is the source of insight about the market, customers, competitors and complementors and th..

Rs.849.00 Rs.739.00

Marketing Management

The book offers a comprehensive coverage of core marketing concepts and their dynamics and strategie..

Rs.378.00

Marketing Management: An Indian Perspective (Biztantra) -2%

Marketing Management: An Indian Perspective (Biztantra)

This book ‘Marketing Management – An Indian Perspective’ covers the fundamental concepts in marketin..

Rs.429.00 Rs.420.00

Marketing Management: Text and Cases -22%

Marketing Management: Text and Cases

Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles. Marke..

Rs.610.00 Rs.475.00

Marketing Research -54%

Marketing Research

Marketers now have the opportunity to invest in more data research and take advantage of social netw..

Rs.789.00 Rs.360.00

Marketing Research (BIZTANTRA) -15%

Marketing Research (BIZTANTRA)

The book starts with an introduction about marketing research and the process involved in performing..

Rs.349.00 Rs.295.00