Over the years, the complexity and competition in the marketplace have made the study of consumer be..
This book encompasses all possible aspects of consumer behavior understood and studied so far. The b..
The study of consumer behaviour has become one of the most important disciplines of marketing and bi..
This book will show you how to develop your own creativity, and make it an essential part of your ma..
· The Nature of Customer Relationship Management. · Understanding Customer Differences. · Informatio..
Bridging the chasm between theory and practice this unique book Customer Relationship Management Con..
As a comprehensive vocabulary of terms used in marketing, this book covers different aspects of the ..
The distinctive feature of the book is its focus on Internet-based e-market orientation as a substit..
This book is designed for the students of MBA, PGDM, DBM, MMS, MMM, pursuing marketing management as..
The book begins with sections on what "event marketing" really means and how the field has evolved t..
A comprehensive textbook, following the syllabi of Indian universities, on fundamentals of marketing..
Inbound Marketing For Dummies will help you survive in today's complex business climate by showing y..
The book entitled International Marketing serves the students, exporters, importers and entrepreneur..
International Marketing Research is widely regarded as the definitive textbook in its field. In this..
Product detailsPaperback: 528 pagesPublisher: Excel Books (1 December 2010)Language: ..
International Marketing 6e prepares students to become effective managers overseeing global marketin..
Retail business has brought great opportunities for international expansion. Retailers are crossing ..
Managing Marketing: A Concise Approach is about understanding how to develop market strategy, implem..
Marketing is the source of insight about the market, customers, competitors and complementors and th..
The book offers a comprehensive coverage of core marketing concepts and their dynamics and strategie..
This book ‘Marketing Management – An Indian Perspective’ covers the fundamental concepts in marketin..
Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles. Marke..
Marketers now have the opportunity to invest in more data research and take advantage of social netw..
The book starts with an introduction about marketing research and the process involved in performing..
Product detailsPaperback: 152 pagesPublisher: Excel Books (1 December 2007)Language: ..